Expanding from the US into the UK and EMEA is full of opportunity - and hidden pitfalls. Learn why US playbooks fail in Europe, why local messaging matters, and how the right people make all the difference.
What Is a CDP? Learn what a Customer Data Platform (CDP) is in simple terms, how it works, and when your business needs one. A practical guide for marketers and SMEs
Customer Data Infrastructure (CDI) is the backbone of modern data architecture. Learn how MetaRouter, Segment, Snowplow, and server‑side Google Tag Manager work together to create fast, privacy‑first, scalable customer data pipelines.
If you’ve ever tried to compare a CDP, DMP, and CRM, you’ll know the terminology can get confusing fast. Choosing the wrong one can lead to wasted spend, poor targeting & disconnected customer experiences
