Auditing existing data flows, tools and use cases across web, app, backend systems and marketing platforms.
CDI/CDP Implementation & Support helps you turn disconnected data feeds into a reliable customer data foundation. We work with customer data infrastructure platforms such as MetaRouter and customer data platforms like Treasure Data, Amperity and Zeotap to design and deploy a stack that matches your use cases, compliance requirements and internal skills.
From initial discovery and architecture through implementation and ongoing run support, we focus on the end-to-end flow of data: collection, routing, identity resolution, consent management, modelling and activation. Our role is to bridge marketing, product, data and engineering so the platform is adopted and delivers measurable value, not just another tool in the stack.
We help you avoid shelfware by grounding every implementation in clear use cases, data contracts and ownership. Whether you are replacing legacy pipelines or standing up CDI/CDP for the first time, we make sure stakeholders are aligned on what “good” looks like and how success will be measured.
Typical engagements move through discovery, design, implementation and stabilisation phases. We can hand over to your internal teams with documentation and training, or provide ongoing managed support to monitor pipelines, troubleshoot issues and evolve use cases over time.
Every organisation starts from a different point, but most CDI/CDP implementation and support engagements include:
Auditing existing data flows, tools and use cases across web, app, backend systems and marketing platforms.
Designing a target architecture that combines CDI (e.g. MetaRouter) and CDP capabilities aligned to your roadmap and constraints.
Implementing and configuring feeds, schemas, identity resolution, consent handling and governance across environments.
Embedding run processes, documentation, SLAs and support so your teams can safely extend and evolve the platform.
We have experience with customer data infrastructure such as MetaRouter and CDPs including Treasure Data, Amperity and Zeotap, as well as adjacent tools. Our approach is vendor-agnostic: we focus on the right architecture and operating model for your business, whether you are standardising on one primary platform or integrating several.
Not necessarily. In many cases we keep core systems in place and use CDI/CDP to rationalise feeds, standardise schemas and unlock new use cases. Where replacement makes sense, we help you build a pragmatic migration plan that minimises disruption and double-running.
We work as an extension of your team, collaborating with marketing, product, data and engineering. That typically includes joint workshops, regular working sessions and clear ownership of data contracts and run books so the platform feels like part of your operating rhythm, not a black box.
