Assessing current SE processes, collateral and hand-offs across marketing, sales and customer success.
Pre-sales Enablement & Coaching helps your SE team show up prepared, confident and consistent in every customer conversation. We work alongside your leadership and GTM teams to define clear messaging, structure discovery and demos, and establish repeatable ways of working that scale beyond a single deal.
Engagements combine framework design with hands-on support. We review live opportunities, join or dry-run key customer meetings, and co-create practical tools such as talk tracks, demo flows, objection handling guides and qualification checklists. The focus is always on real deals, so your team sees immediate impact in their pipeline.
Whether you are building pre-sales from scratch or levelling up an existing team, we help you clarify roles, hand-offs and expectations so everyone understands how to win together. Metrics and feedback loops are built in from day one to ensure enablement translates into measurable outcomes.
Typical programs run for 8–12 weeks and blend workshops, working sessions and live deal support. We adapt to your sales motion and tech stack, and can collaborate directly with frontline managers to keep improvements in place after the engagement.
We tailor each engagement to your team and go-to-market motion, but most pre-sales programs include:
Assessing current SE processes, collateral and hand-offs across marketing, sales and customer success.
Defining playbooks for discovery, demos and mutual action plans aligned to your ICP and value drivers.
Running live deal reviews, dry-runs and retro sessions focused on upcoming and recent opportunities.
Embedding simple operating rhythms and metrics so improvements stick after the engagement.
Most clients start with an 8–12 week program that combines discovery, framework design and hands-on coaching on real opportunities. We usually begin with a short diagnostic, then move into working sessions and live deal support.
We typically work with B2B SaaS companies who already have some pipeline but want more consistency and confidence from their SE team. That might mean a small founding pre-sales group, or a larger team that has grown quickly without shared playbooks.
Most of our work is delivered remotely across EMEA and North America, with the option for on-site workshops when useful. We fit into your existing tools and workflows, joining calls, Slack channels and deal reviews as an extended part of your team.
