Assessing your current EMEA footprint, pipeline and customer base to identify priority markets and segments.
EMEA Growth Support gives you senior in-region leadership without the delay and fixed cost of building a full local team. We provide fractional GM EMEA, fractional SE leadership and on-demand SE capacity so you can validate markets, win your first set of lighthouse customers and establish a repeatable motion across Europe, the Middle East and Africa.
We act as an extension of your go-to-market team, helping you localise messaging, refine positioning, prioritise segments and support deals from first meeting through to close. By combining strategic guidance with hands-on support in live opportunities, we help you avoid false starts and focus investment where it will have the most impact.
Whether you are entering EMEA for the first time or looking to reboot an underperforming region, we help you build the right foundations: territory and account planning, partner strategy, operating cadence and feedback loops back into product and marketing.
Engagements are flexible and can focus on a specific country, sub-region or all of EMEA. We typically blend strategic support with a regular operating rhythm and direct deal involvement so you see a clear link between our work and pipeline, win rates and expansion.
Most EMEA Growth Support engagements combine strategic guidance with day-to-day support, for example:
Assessing your current EMEA footprint, pipeline and customer base to identify priority markets and segments.
Defining or refining your EMEA go-to-market approach, including roles, territories, partners and coverage model.
Supporting live opportunities with fractional SE and sales engineering leadership, from discovery to technical win.
Setting up operating rhythms, reporting and feedback loops so headquarters has clear visibility into EMEA performance.
This service is designed for B2B SaaS and technology companies who see opportunity in EMEA but are not yet ready to build a full regional leadership layer. It is also a good fit for teams who have early traction but want more structure and focus in how they approach the region.
Fractional means you get experienced leadership for an agreed number of days per month rather than a full-time hire. We join your regular cadences, own specific outcomes and work closely with your existing team, without adding permanent headcount before the region is ready.
We can focus on a single priority market, a defined sub-region or all of EMEA depending on your stage and goals. We will work with you to define a realistic scope that matches your resources and appetite for growth.
