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CDI/CDP Implementation & Management

Design, implement and run your customer data infrastructure so marketing, product and data teams can trust and activate a single view of the customer. From architecture and integration through governance, quality and SLAs, we keep your CDP/CDI stack healthy and focused on measurable business outcomes.

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Pre-sales Enablement & Coaching

We design practical playbooks, sharpen deal strategy and provide hands‑on coaching so SEs show up prepared and confident in every customer conversation. Engagements focus on real opportunities, not theory, so your team immediately sees how to unblock deals, increase win rates and create a consistent pre‑sales motion across EMEA.

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EMEA Growth Support - Fractional Leadership

Combine fractional GM EMEA, fractional SE leadership and on‑demand SE capacity to unlock new revenue without the overhead of a full in‑region team. We help you localise messaging, validate markets and build the right operating cadence so EMEA growth feels intentional, sustainable and aligned to your overall GTM strategy.

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CDP RFP Support and Management

Run a structured CDP selection process with clear requirements, scoring matrices and facilitated vendor workshops. We help you compare options objectively, align stakeholders and reach a confident decision faster, so your implementation starts with realistic expectations and a clear path to time‑to‑value.

Expert Consultancy Built Specifically for your Business. Why Datafly?

Expert Consultancy

Pragmatic leadership and hands‑on delivery for complex technology teams.

Strategy & Insights

Clear, prioritised roadmaps with defined KPIs & evidence‑based decisions.

Fast Time to Value

Confident deployment via robust architecture, governance and enablement.

Datafly team collaborating in workshop
Founder Neill Brookman speaking with a client
EMEA expertise

Experience. Insight. Execution.

We bridge technical excellence and commercial success. With experience at MetaRouter, Treasure Data, Akamai, Janrain, Gigya, Auth0, and IBM, Datafly turns strategy into operating cadence and measurable outcomes.

  • SE enablement frameworks & playbooks

  • CDP & martech architecture and governance

  • Fractional SE / GM (EMEA) leadership

  • Data activation, measurement & optimisation

Portrait of Neill Brookman

Neill Brookman – Founder

What we do

Services We Offer

Pre-sales enablement and coaching

Pre-sales Enablement & Coaching

Define frameworks and playbooks, sharpen deal strategy, and coach SEs to increase effectiveness and win rates.

EMEA growth support and fractional leadership

EMEA Growth Support

Fractional GM EMEA, Fractional SE Leadership and on‑demand SE capacity to scale efficiently across the region.

CDP vendor selection and RFP support

CDP RFP Support

Run a structured RFP with scoring matrices, vendor workshops, and implementation readiness to accelerate time to value.

CDI/CDP implementation and management

CDI/CDP Implementation & Support

Architect, deploy and operate your customer data platform and pipelines with governance, SLAs and clear KPIs.

Our Mission: align people, process & platforms to deliver measurable growth

About Datafly
Trusted by Technology Leaders

We Improve Go-to-Market Performance

From enablement to data activation, we help teams execute with clarity. Strategy translated into operating cadence and outcomes.

European city skyline representing EMEA coverage

Enterprise experience across EMEA

  • Clear objectives & measurable KPIs

  • Pragmatic delivery & enablement

Get Expert Guidance

Engage senior expertise to accelerate decisions and avoid costly rework.

Trusted & Proven

Hands-on experience leading SE, CDP, and GTM programs at global tech companies.

Insights

Latest News & Articles

US Companies Expanding into the UK & EMEA: Common Mistakes (and How to Avoid Them)

30 Dec 2025

US Companies Expanding into the UK & EMEA: Common Mistakes (and How to Avoid Them)

Expanding from the US into the UK and EMEA is full of opportunity - and hidden pitfalls. Learn why US playbooks fail in Europe, why local messaging matters, and how the right people make all the difference.

What Is a CDP? Customer Data Platform Explained

02 Dec 2025

What Is a CDP? Customer Data Platform Explained

What Is a CDP? Learn what a Customer Data Platform (CDP) is in simple terms, how it works, and when your business needs one. A practical guide for marketers and SMEs

What is Customer Data Infrastructure?

19 Nov 2025

What is Customer Data Infrastructure?

Customer Data Infrastructure (CDI) is the backbone of modern data architecture. Learn how MetaRouter, Segment, Snowplow, and server‑side Google Tag Manager work together to create fast, privacy‑first, scalable customer data pipelines.